As many of you know, I launched a website earlier this month, called heart it hate it. The idea behind the website is to take controversial topics like Google Buzz, Tiger Woods and Wal-Mart and to gain some user opinion and insight. So far, the results* have been quite interesting.
The vote percentages have been surprising to me. Companies that I thought would receive much more hate due to their perception as “evil conglomerates” like Starbuck’s and Wal-Mart are less hated than I would have guessed. Also, two of the most recent tech phenomenons come in the top 5 of most hated: The iPad (80% hate) and Google Buzz (75% hate).
 
I hope you’ll take the time to check out heart it hate it and vote on some of the topics you feel strongly about. It takes less than 2 seconds to vote and less than a minute to comment. Maybe more if you’re reading the descriptions :). Feel free to use this post to comment on some of your thoughts on the features and choices I’ve made with heart it / hate it. I’d love to hear your input.
* As most of you are aware, I have a background is in research and consumer analytics, so let me offer a few disclaimers here: 1) We’re working with extremely small sample sizes at the moment. Eventually I’d love to put together more representative data sets, but that’s a matter of getting better exposure; 2) The purpose of the website was for entertainment, not statistical analysis. As such, my own biases (in the “heart/hate” descriptions sections) may influence votes, as well as the vote percentage being displayed on individual vote pages prior to voting (which will be changed in the future); and 3) we’re looking at a group of primarily tech-savvy early adopters and a high percentage of digital natives. Because of that, there is certainly some bias to be considered.
