Posts Tagged ‘marketing’

Great Customer Service Makes Money

Jun 2009

30

Verizon Customer ServiceToday during my lunch, I went down to the Verizon Wireless store. I had been having issues with my Treo Centro, and was interested in getting my phone replaced as it is under warranty. Upon arrival, I was greeted warmly and was given information relevant to getting my phone replaced (phone number, driver information, advice on how to transfer contacts etc). Everything I would normally expect from this type of conversation, but still a step above the interactions I’ve previously had at cellphone and wireless provider stores.

 

What continued impressed me even more. I was told that due to my employment with Microsoft, I was entitled to a discount, plus there were some deals currently going on at the store. My initial thought was “oh great, now they’re going to rope me into getting a ‘discount’ that costs me $20 more a month for features and services I’ll never need.” No, instead, by keeping the exact same plan, the representative (John) saved me $40/month or over 30% off my current bill. He didn’t pitch me to buy something more either. All I did was speak with him for five minutes and I’d already saved $500 over the course of the next year. Now that’s service.

 

Let it be known that I was 90% certain that I was going to change providers at the end of the year (iPhone, Android, etc, I’d already been mentally salivating). I left the store feeling satisfied and certain that I will stay with Verizon. Now I just have to find a new phone that suits me better than my Treo Centro. Not only will I continue to be a Verizon customer (making them $1,000 a year), but I went and told a half dozen coworkers about it, who were all shocked and seemed very excited to make their way down to either a) look into their own plans or b) look into switching over to Verizon. This is an example of a great, genuine way to conduct customer service, and though I am already a brand ambassador of Verizon’s stellar coverage, they have made me an even happier and (more) loyal customer.

 

How I use Twitter and Social Networks

Apr 2009

22

Twitter MySocialButtonsTwitter is a great utility for people to connect with one another on a small microblogging platform. It’s an incredible tool for the expeditious dissemination of information (just ask Amazon). That being said, everyone uses Twitter differently. Some use it for promotion, some use it to help others. Twitter is still in its infancy, and we’re all still learning how to optimize our usage.* Some people have been fired because of Twitter, and some have been called out publicly.
*Full disclosure: My Twitter account is less than six months old and I was extremely skeptical of Twitter for a long time. I believe that the criticism of email (they are brief and devoid of human emotion and interaction – smileys aside =) holds true for Twitter and is even more obvious with a limit on word usage.

 

As someone who was an early adopter of Facebook, and has used AIM and Gmail status updates, Twitter has been an interesting and different experience for me. I think it’s a great service, and is no different than any other type of networking, online or otherwise. As long as you are honest, transparent and mindful of other peoples’ feelings, I don’t think there’s really a “wrong” way to use it unless you spam.

 

To keep transparent about my own motives, I felt it important to create a page documenting how I use Twitter, and how I do not use Twitter. If you would like to follow my updates, you can use the feed on this page, or follow me here.

 

How I use Twitter:

1. New Information. Twitter is one of the tools I use to keep my ear to the ground. I use Twitter in many ways to find out and post about new information.
2. Analysis. Since my Twitter isn’t specific to certain topics (like Techshots), I use it to analyze / look at information about many issues from baseball to gaming.
3. Blog traffic. When I have something new up, I’ll post the link and the topic. If you’re interested, I hope you will take a look.
4. Conversation. If someone is talking about an interesting topic, I like to share my opinions. I make sure not to carry on conversations more than a couple @replies, however.
5. Networking. Social networks make it easy to talk with like-minded people from hundreds or thousands of miles away. I use Twitter to connect with new people.

 

How I don’t use Twitter:

1. Unimportant personal updates. I realize you may be following 10, 100 or 1,000 people. In the interest of your time, I will try not to post small details about my life that may only apply to a few people.
2. Confidential information. I will never use confidential information from any job in which I am working. Any and all information or statistics I use are publicly available.

 

How do you use Twitter? Do you use it in a similar (or vastly different) way? As noted, I’m still new to this and would love to hear your suggestions or other ideas.