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	<title>TechShots &#187; Oprah</title>
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		<title>The Oprah Effect on Twitter</title>
		<link>http://www.techshots.net/2009/04/the-oprah-effect-on-twitter/</link>
		<comments>http://www.techshots.net/2009/04/the-oprah-effect-on-twitter/#comments</comments>
		<pubDate>Sun, 26 Apr 2009 19:14:12 +0000</pubDate>
		<dc:creator>Jaremy</dc:creator>
				<category><![CDATA[analysis]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[aplusk]]></category>
		<category><![CDATA[Oprah]]></category>
		<category><![CDATA[Oprah effect]]></category>
		<category><![CDATA[twitter]]></category>

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		<description><![CDATA[You’ve heard about the Oprah effect on books featured in her book club, or on Barack Obama’s election. But what has her effect been on Twitter (she started tweeting on 4/17)? Hitwise reported that Twitter’s US share of visits increased 24% on the day of her first tweet (graph below). &#160; &#160; Additionally, Ryan Block, [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 15px; margin-top: 10px; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.techshots.net%2F2009%2F04%2Fthe-oprah-effect-on-twitter%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.techshots.net%2F2009%2F04%2Fthe-oprah-effect-on-twitter%2F" height="61" width="51" title="The Oprah Effect on Twitter" alt=" The Oprah Effect on Twitter" /></a></div><p>You’ve heard about the Oprah effect on books featured in her book club, or on <a title="The Oprah Effect on Barack Obama" href="http://www.huffingtonpost.com/2008/08/08/the-oprah-effect-one-mill_n_117685.html" target="_blank">Barack Obama’s election</a>. But what has her effect been on Twitter (she started tweeting on 4/17)? <a title="Hitwise reports Oprah Effect on Twitter" href="http://weblogs.hitwise.com/us-heather-hopkins/2009/04/oprah_effect_on_twitter.html">Hitwise reported</a> that Twitter’s US share of visits increased 24% on the day of her first tweet (graph below).
<p>&nbsp;</p>
<p><img class="size-full wp-image-230 alignnone" title="Oprah Effect on Twitter" src="http://www.techshots.net/wp-content/uploads/2009/04/oprah-effect-on-twitter.png" alt="Oprah Effect on Twitter" width="500" height="400" />
<p>&nbsp;</p>
<p>Additionally, Ryan Block, former editor-in-chief of Engadget reported that <a title="Ryan Block Oprah 1.2 Million New Users to Twitter" href="http://twitter.com/ryanblock/status/1563465860" target="_blank">1.2 million new accounts</a> have been created since Oprah’s mention on her show. If that’s true, that’s a 10% increase in Twitter users in less than a week. She already has over <a title="Oprah's followers on Twitter" href="http://twitter.com/Oprah/followers" target="_blank">600,000 followers</a>.
<p>&nbsp;</p>
<p>I have no idea how this significant increase in users will actually effect the Twitter community, but it’s sure to make an impact one way or another. Also, here&#8217;s another example of Twitter’s mainstream growth: in the 10 days since Ashton Kutcher (@aplusk) broke 1 million followers, he now has an <a title="Ashton Kutcher aplusk followers" href="http://twitter.com/aplusk/followers" target="_blank">additional 400,000</a>.
<p>&nbsp;</p>
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